Established in 1959, the Pentecostal Free Will Baptist Church, Inc. located in Dunn, North Carolina is an icon in the Christian world with hundreds of churches and ministers ready to serve you. The Pentecostal Free Will Baptist Church is a Full Service church organization that offers complete ministry. Located just off Interstate 95 in Dunn, North Carolina is the PFWB Resource Center, our mail headquarters building, and Heritage Bible College, our fully accredited four year Bible college. Also located on our property is Crusader Youth Camp, our fully functional camp facility.


The Pentecostal Free Will Baptist Church is a Full Service Christian organization offering a variety of ministries for every member of the family and every segment of society. Our main ministry departments are World Witness (Missions), Men's Ministry, Women's Ministry, Youth Ministry, Children's Ministry, Discipleship Ministries, and Family Life Ministries. As a denomination, we provide a covering for all clergy and churches of the PFWB. Located just off I-95 near Dunn, NC The Pentecostal Free Will Baptist Church also operates Heritage Bible College, a four year fully accredited Bible college, and  Crusader Youth Camp, a fully functional campground. Two major annual events sponsored by the PFWB are the Arby Carter Memorial Lectures in February and the Annual Campmeeting in July, both on the campus of Heritage Bible College.



Printable Church Outreach Plan Document

1. After reading this outreach plan, it would also be a good idea to read supplemental materials on outreach. There are several good books on outreach and service projects like; “Conspiracy of Kindness”.

2. It would also be a good idea to talk with other churches to find out what’s working and what’s not.

3. The starting point is to understand your demographic/focus family. You might want to conduct demographic studies to find out what makes your focus families tick so that you can learn ways to meet their needs.

4. Next, you will need to brainstorm a list of every possible outreach event, community felt needs class, and service opportunity you can think of. You can develop three different lists (events, classes/seminars, service opportunities). Examples include:

a. Events (typically larger and more costly, but reaching far more people – often city wide events, but also includes community specific events). Examples of outreach events include:

• Carnivals (e.g. moon bounces, kids programming, etc.)

• Co-sponsor large community events (partnering with local civic organizations)

• Free community skating party

• Special 9/11 Memorial Service

• Public servant recognition day (for police, fireman, etc)

• Free concerts (series of summer evening concerts)

• Vacation Bible School (or Backyard Vacation Bible School in numerous homes)

• Neighborhood cookouts and pool parties

• Community/neighborhood block parties

• Family movie nights (free movies with popcorn and drinks)

• Sporting tournaments (e.g. 3 on 3 basketball tournament, flag football league)

• Special Christmas Eve service

• Community New Year’s Eve party

• Fireworks on July 4th

• Information meetings (free meal and presentation about new church)

• Parent’s night out (fun activities for kids at local school while parents go out)

These types of events will typically take more effort, coordination and money than service projects but they will reach more people. You should give strong consideration to doing a large event within one week prior to launch Sunday. In identifying events, you could consider researching local community/city and neighborhood association plans looking for ways to partner/participate in events already planned by the community.

b. Classes/Seminars (typically target specific felt needs of the target demographic—can target large or small groups of people). Examples include:

• Parenting seminar

• Newcomers Guide to the Community (practical seminar to get new people in the community familiar with the services and features of the community)

• Marriage workshop

• Estate planning workshop

• Personal finances/budgeting workshop

• Time management workshop

• College Preparation for Parents Seminar (getting ready for the college years)

• Basic computer skills

• Job interview and resume skills

• Basic landscaping seminar

The key to prioritizing classes and seminars is to ask “who will we reach?”, “how big is the felt need (i.e. how many people is this likely to appeal to)?”, “where will the class be held?” and “who will lead it (i.e. get a community leader with credibility – the local high school principal to lead a parenting seminar)? Let’s get innovative. Let’s use these seminars to network in the community. The best contacts we make may be in finding seminar leaders and facility locations.

C. Service Opportunities (typically smaller scale and low cost – usually target localized groups of people). The Random Acts of Kindness Institute maintains one of the best free lists of community service ideas. Their 18 page list of ideas can be found here. Service opportunities are almost endless and include:

• adopt a highway for cleanup

• volunteer service at local schools

• free car wash

• pumping gas and car window washing

• carrying groceries to cars

• Giving away bottled water to commuters

• Giving away stamps at the post office

• Visiting people in nursing homes

• Taking fresh baked goods to local police and fireman

• Handing out snacks or hot chocolate to people standing in line at the Department of Motor Vehicles

Service opportunities take very little planning and very little money. A small group or SS class chould be challenged to make service opportunities a regular part of their focus.

5. Now it is time to prioritize the items on each of the three lists from highest to lowest priority (e.g. priority #1, #2, #3, etc.) based on consideration for community needs, cost, effort required per person reached, number of people to be reached, and what other community minded organizations are or are not doing. Also, be sure to consider the “brand identity” and “niche” that you are trying to establish as a church. If you want to become known as a church that helps single parents or the homeless or community cleanup, etc., you should bias your outreach in that specific direction. Remember, every outreach event is an opportunity to present your church to the community. In prioritizing the events, you should ask the question “will this event allow us to get at least 3 positive contact touches to the local community?”

6. At this point you need to establish standards/expectations for how many events will be conducted up through your launch. You need to decide very early how many events you want to be held accountable for. For example, an aggressive outreach strategy may involve one major event per month in the three months leading up to launch (3 total), one class or seminar per month in the three months leading up to launch (3 total), and one service opportunity per week in the three months leading up to launch (12 total). These 18 touches each have multiple contact touches per event and will help establish positive name recognition for your church.

7. Based on 5 and 6 above, you need to schedule events on your calendar. You should do this as early as possible to give time for planning. You want to challenge your launch team to take ownership for the events. For each event, you will identify specific contact opportunities.

8. You must also Identify the level of music support required for the events you plan to do. For example, will a church band be needed? When? Will sound equipment be needed? Will music CDs be played?

9. You also must identify any special equipment needs. Examples include moon bounces, popcorn machines, snow cone machines, cotton candy machines, sports equipment, kid’s games, etc. And you have to determine whether to rent or buy equipment. In some cases, it will make sense to purchase equipment rather than rent based on the number of planned usages.

10. Be sure to identify special needs for serving food. In many areas, special permits are needed to serve hot food. Based on planned events, determine any special permitting requirements.

11. Now, you are ready to establish a budget for each planned event.

12. Finally, you need to issue a written outreach plan that includes:

a. Identifying the purpose of our outreach plan

b. Identify the standard/expectations for the number of events to be held

c. Identify priorities for the three types of outreach (events, seminars, service)

d. Identify schedule of events

e. Identify organizational structure for coordinating events

f. Identify special needs (music, equipment, food, etc.)

g. Identify budget for events as a percentage of total expenses through launch


The purpose of this Church outreach plan is to provide a safe environment for people to experience your church before they try your Sunday morning services. These relevant events, seminars and community service activities offer a safe environment for people to build trust with your church and provide great opportunities for your team to invite their friends. These events start conversations about your church and, most importantly, about Jesus Christ.

Your outreach plan will begin on (Start Date) and extend to (End Date). You will conduct at least one major event per month. You will conduct at least one high-quality felt-needs seminar per. Your home group(s) and/or Sunday School classes will be challenged to plan and participate in at least one community service project per month.

It is a priority to maintain consistent themes throughout your outreach so that the community can connect the dots as you build name recognition. Specific themes include family, children, service, and fun!

Top priorities for events include:

• Family movie nights (ongoing and regular – e.g. 1st Friday night of every month)

• Information meetings (one per quarter to share vision for new church)

• Backyard VBS during the summer months

• Fourth of July picnics

• Fall Carnival – Just before Halloween

• Spring Easter Eggstravaganza just prior to launch Sunday

• Christmas Eve Service

• Saturday or Sunday evening concerts in early Fall (after heat but before cold)

• 9/11 memorial and/or Public servant recognition service

Top priorities for seminars include:

• Newcomers Guide to the Community (practical seminar to get new people in the community familiar with the services and features of the community

• College Preparation for Parents Seminar (getting ready for the college years)

• Estate planning workshop and/or seminar/workshop on finances/budgeting

• Parenting seminar (lead by a local school principal who is a Christian)

Top Priorities for service projects include:

Launch team/small groups to select ongoing service projects. The specific schedule of events includes:


• Estate Planning Seminar

• Fall Fun Fest Carnival

• New Mover Seminar/Workshop

• Family Movie Night

• Service Project (small group/launch team)


• Information Meeting (share vision for new church)

• New Mover Seminar/Workshop

• Family Movie Night

• Service Project (small group/launch team)


• Christmas Eve Service

• New Mover Seminar/Workshop

• Family Movie Night (pictures with Santa Claus)

• Service Project (small group/launch team)


• Estate Planning Seminar

• New Mover Seminar/Workshop

• Information Meeting (share vision for new church)

• Family Movie Night

• Service Project (small group/launch team)


• New Mover Seminar/Workshop

• Parenting Seminar/Workshop

• Family Movie Night

• Parent’s Guide to College Preparation Seminar

• Service Project (small group/launch team)


• New Mover Seminar/Workshop

• Information Meeting (share vision for new church)

• Family Movie Night

• Service Project (small group/launch team)


• Easter Eggstravaganza

• New Mover Seminar/Workshop

• Launch Sunday

• Service Project (small group/launch team)

Communities/neighborhoods directly surrounding the place where you will be meeting will be targeted with a higher priority than other areas (but not exclusively).

You will need volunteers to take the lead for overseeing the coordination and implementation of this outreach plan. These volunteers will be responsible for assistance in recruiting team members, communicating regularly with team leaders, ensuring the church calendar is maintained up to date with planned events, ensuring proper coordination with marketing, keeping everyone informed of upcoming events, and providing general support and oversight of the events process.

Your own musicians will play at as many of the scheduled events as possible. No new equipment is anticipated. You will borrow or rent equipment for certain events (e.g. moon bounce, popcorn machine, snow cone machine and cotton candy machine). No new major equipment purchases should be required.

For events and seminars, you will market via handout flyers (door-to-door and placed in local businesses), posters, outdoor signs, invitations mailed to homes, and ads placed in community newsletters, community web sites and on community bulletin boards. You will consider a direct mail card that identifies the upcoming 3 months of events. You will have a high-quality newcomer package to hand out to people at these events. Someone will need to volunteer to lead in coordinating marketing activities and newcomer packets. The launch team will be relied on for getting the marketing into the community (e.g. flyers, posters, ads in HOA newsletters, etc.).

Short-term priorities include:

• Consider daytime kids events

• Consider Friday Night Fun Nights (few times during summer) – prelude to Family Movie Nights starting in fall)

• Developing a “newcomer seminar” (content, speakers, locations, partnerships, etc.)

• Pin down dates for major events (fall fun fest, Easter Eggstravaganza). Confirm plans for Christmas Eve service

• Begin planning for Family Movie Nights (they start in the Fall)

• Begin planning for Seminars (they start in the Fall)